Doosan

Doosan is attracting keen attention from the industry for its aggressive measures in the area of electro-materials.

Having recognized that the growth potential of the electro-materials market is huge, Doosan Group has not held back in expressing its full commitment to enhancing its business competitiveness in the sector. Last year, Hyunsoo Dong, an expert in materials, was appointed as CEO of the Doosan Corporation Electro-Materials Business Group. The company has since strengthened its ability to respond quickly to market changes across the board.

According to industry sources, Doosan Corporation Electro-Materials launched a subsidiary in the United States on May 1, while simultaneously announcing a corporate restructuring designed to improve its ability to respond to changes in market demand.

Doosan Corporation Electro-Materials has focused on CCL and OLED materials as its main line of business. The accounts for the largest sales proportion of Doosan Corporation, its holding company. Its growth potential is estimated to be even more impressive. As the BG’s profit margin declined significantly in 2011 due to increased market competition, Doosan appointed Hyunsoo Dong as president of the in September 2012. Since then, the company has been carrying out a massive overhaul of its business profile.

President Dong, a renowned expert in electro materials, has also served as an executive director in charge of the IT Materials Business Division, as the president of Ace Digitech, a manufacturer of polarizing films for LCDs, and as the CEO and vice president of Optical Film PU ? Hyosung.

President Dong switched the company’s organizational focus to business. Previously, the was divided into two divisions, development and sales, each operating independently of the other. Now, the organization is divided into the CCL Business and OLED Business Divisions, and the development, sales and marketing functions of each division are operated in concert with one another.

Doosan Corporation Electro-Materials has rolled up its sleeves to expand its overseas presence. As new IT trends generally tend to emerge in the United States, it has launched a subsidiary in that country with a commitment to expanding into the market more effectively, among other initiatives. The company also runs subsidiaries in Singapore and such Chinese cities as Shanghai, Changshu, Shenzhen and Hong Kong, and has branch offices in Taiwan and Japan. With the opening of the US subsidiary, the company is now equipped with a total of eight overseas business bases.

Doosan Group’s commitment to supporting its electro-materials business is easily noticeable. It turns out that the acquisition of Novaled of Germany was pursued by Doosan Corporation Electro-Materials due to a decision made at the entire Doosan group level. “We consider the electro-materials sector critical,” declared Sanghoon Lee, CFO of Doosan Group. “We will channel resources into the area in a bid to acquire the world’s top-tier competitiveness.”

An official of Doosan Group added, “Doosan Corporation Electro-Materials is adopting a series of measures aimed at strengthening its competitiveness and its ability to make quick responses to market changes throughout the materials industry.”

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http://www.etnews.com/news/device/device/2759684_1479.html
Source: The Electronic Times